PRODUCT PACKAGING
You’ve got an awesome product. You’ve worked on it for months, maybe years. It’s your blood, sweat and tears all packaged up.
But sometimes that awesomeness stops right there - once the seal is glued shut, the swing tag is fixed or the lid is screwed on.
That wrapper, tag or bottle is a mini billboard for your product. It’s prime real-estate to connect with shoppers; make them smile, make them feel safe, confident or sexy. Make them feel hungry or thirsty.
The packaging is more than just a place to list the ingredients, give instructions or tell people where the product is made.
Let’s choose words that make your potential customers feel something when they have your product in their hands.
FREQUENTLY ASKED QUESTIONS
I have such a small product. I don’t think I have room for many words on the packaging.
Hogwash! There’s always room. With some clever wording (hi!) and some nifty graphic design, we can do it. They say good things come in small packages, but great things come in small packages with fabulous copy. (Exhibit A). Plus, some of the best copywriting known to us word-nerd types, uses very few words.
Where can I include copy on my product packaging?
Copy can go anywhere you want (of course, let’s work with a great printer-person and graphic designer to make it all happen). Together, we’ll look at the space you have and how it could best be used.
Copy can go on labels, under the folds of wrappers, on swing tags, on the front of the box or the bottom of the box. It can be super busy, or it can be simple and sharp; that of course depends on your brand personality. which we’ll figure out when we sit down after we’ve had our preliminary chat.
Why is copywriting on product packaging so important?
C’mon now, I know you’ve brought something before just because you like the packaging.
The copywriting on your product packaging plays cupid between you and your potential customers; you want them to pick up your product and fall in love before even getting to the contents.
What you say on your product packaging tells your potential customers what sort of brand they’re hopping into bed with.
Pucker up.