WEBSITE COPYWRITING
Does this sound familiar: “Business ABC was established in 2007. We are passionate about XYZ. We offer blah blah and blah blah blah…” S-NORE.
Your website should connect with your customers, so they hit add to cart/book now/reserve my place or they holler loud and clear for Siri to send them directions to your business. Stat.
The right wording with the right rhythm can help your personality pop through the browser; whether it’s edgy and bold, dark and mysterious, fun and cheeky, welcoming and warm or informative and professional*.
Let’s whizz up the words on your website so your customers stop browsing and start buying.
*but not boring.
FREQUENTLY ASKED QUESTIONS
What sort of copy should I have on my website?
You don’t want your website to read like a CV. Sure, you want to get across that you’re an expert at what you do, but not so much that the person on the other end (AKA your potential customer) tunes out and starts thinking about what their next snack is going to be.
The copy on your website should be engaging first, informative second. Your customer-business relationship begins the minute they start snooping about you online. Put your best suit on and make a good impression.
How do I know what sort of “personality” my business has?
All businesses have a personality.
Think about the last retail shop you went into; what music was playing, what sort of décor did it have, what colours did you see, what sort of customers were shopping there?
I promise your business isn’t the boring guy at the party; it has a personality. But if you’re not sure what sort personality your business has, that a-okay!
As your copywriter, I will step you through a branding exercise to help define the personality of your business and establish your brand voice.
How much would website copywriting cost me?
Well, that’s a tricky question because every website is different; some need lots of pages, others need just one or two. Some are really wordy, others not so much.
Therein lies the reason that I offer a free preliminary chat - so we can start diving into what it is you need. Then we can crunch dem numbers.